A unique shopping experience blended with the selective brands and modern retail concept awaits the passengers of Istanbul Airport. Operating in retail business for over 30 years, Unifree Duty Free has a total sales area of 55,000 square meters, including elite boutique shops of 18,000 square meters, classical Duty Free stores of 34,000 square meters and a Bazaar area of approximately 3,000 square meters, where local products are offered.
Designed for passengers to feel the sense of belonging particular to Istanbul, Duty Free area consists of 9 sections housing different concepts, including Fashion Garden, Family Palace, High&Lux Hills, Style Beach. Each section welcomes passengers with concept-related selective brands. The rich variety of product groups offered to guests includes accessories, jewelry and watches, kids wear, toys, home textile, electronics from luxurious, premium, besides accessible local and international brands.
The Latest Technologies for the Guests
Unifree Duty Free offers the latest technologies in traveling retail sector at the duty free shops of Istanbul Airport. Various technologies including 3-D Hologram systems, rechargeable smart shopping baskets, mobile payment points, costumer profiling and analysis systems elevate the shopping experience. For example, 'Magic Mirror', one of the latest and most popular technologies, allows shoppers to preview watches, sunglasses, accessories, clothes and make-up products without even trying them on. Thanks to the electronic customer profiling system, the stores are able to offer 'exclusive services and products' to their customers. PRMs can also enjoy the shopping experience at Istanbul Airport with special vehicles allocated and trained sales attendants assigned.